Category: Diversity

BREAKING DOWN BARRIERS TO DIVERSITY

Challenge Women and minorities continue to believe that entry into careers in business come with too many risks. Solution Use inclusive language when describing careers broadly and jobs specifically. The language used impacts perceptions of that job, says Michele Williams, assistant professor and John L. Miclot Faculty Fellow in Entrepreneurship. “A word like ‘analytic’ could generate a stereotypic image in potential employees’ minds. This image may or may not fit with their perception of themselves, […]

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